The debut of the Batman television series in 1966 had a profound influence on the character. The success of the series increased sales throughout the comic book industry, and Batman reached a circulation of close to 900,000 copies. Elements such as the character of Batgirl and the show's campy nature were introduced into the comics; the series also initiated the return of Alfred. Although both the comics and TV show were successful for a time, the camp approach eventually wore thin and the show was canceled in 1968. In the aftermath, the Batman comics themselves lost popularity once again. As Julius Schwartz noted, "When the television show was a success, I was asked to be campy, and of course when the show faded, so did the comic books."
Various modern stories have portrayed the extravagant, playboy image of Bruce Wayne as a facade. This is in contrast to the post-Crisis Superman, whose Clark Kent persona is the true identity, while the Superman persona is the facade. In Batman Unmasked, a television documentary about the psychology of the character, behavioral scientist Benjamin Karney notes that Batman's personality is driven by Bruce Wayne's inherent humanity; that "Batman, for all its benefits and for all of the time Bruce Wayne devotes to it, is ultimately a tool for Bruce Wayne's efforts to make the world better". Bruce Waynes principles include the desire to prevent future harm and a vow not to kill. Bruce Wayne believes that our actions define us, we fail for a reason and anything is possible.
Natalya Trusevich: A Ukrainian concert pianist and girlfriend of Bruce Wayne, Natalya grew frustrated with Bruce's closed-off demeanour, until he was urged by Alfred to reveal to her his secret identity. Shortly after, Natalya was abducted by the Mad Hatter who attempted to torture her into revealing the identity of Batman. Natalya refused to divulge Bruce's secret and was thrown by the Mad Hatter from a helicopter to her death.