Part of the appeal of the character was his awesome costume, which was designed by C.C. Beck. Fawcett's attempt to make Captain Marvel different from Superman was to try to work the magic angle more with their character, as Billy Batson says a magic word, "Shazam!" to transform into Captain Marvel, Earth's Mightiest Mortal. As a result, Beck went for a more ornate costume than Superman's, with a lot of flair thrown into the design. Elvis Presley would later mimic a lot of the elements of Captain Marvel's costume for his Las Vegas show outfits. If your superhero costume is cool enough that the King of Rock 'n' Roll works it into his stage outfits, then we think that merits a high spot on this countdown.

However, when Wolverine was then chosen as one of the main characters in the All-New, All-Different X-Men to debut in Giant Size X-Men #1, Marvel turned to Gil Kane, who had become a go-to cover artist for Marvel in the mid-1970s, to draw their cover debut. Kane looked at Wolverine's costume and decided to add a cowl to his face mask rather than the whisker look that Romita had on the original costume. Dave Cockrum had drawn the original costume throughout the issue, but after he saw the Kane re-design, he liked it so much that he went back and re-drew it all the way throughout the issue. Almost five decades later, that Romita/Kane design still stands out as Wolverine's most commonly used costume.

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Mike Zeck came up with the actual look and it is a stunning piece of design. All black except for the prominent white spider. Rick Leonardi also did some tweaks to the costume and it soon became the most controversial, yet surprisingly popular costume change in comic book history. Fans were aghast at first but then really started to enjoy the new look. Eventually, the design was adapted for the villain Venom, with Spider-Man returning to his classic look. It is popular enough, though, that it still makes occasional comebacks.

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