When Frank Quitely redesigned the character for “New X-Men,” her costume consisted of an impossibly constructed top that had a huge “X” cut out in the front. The exact physics of the costume were never explained, but it’s clear that the artist was trying to emphasize her sexuality. The costume has since been updated, thankfully, but her sex appeal is still front and center, even today. Just searching “Emma Frost” in Google Images shows you exactly how she’s viewed. There aren’t any panels from her appearances in years of comics. Instead, it’s all sexually suggestive pictures.
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Mike Zeck came up with the actual look and it is a stunning piece of design. All black except for the prominent white spider. Rick Leonardi also did some tweaks to the costume and it soon became the most controversial, yet surprisingly popular costume change in comic book history. Fans were aghast at first but then really started to enjoy the new look. Eventually, the design was adapted for the villain Venom, with Spider-Man returning to his classic look. It is popular enough, though, that it still makes occasional comebacks.