Much of the success of the film's visuals owes to the physical performances of the actors in the suits, but even more of it is thanks to the atmosphere and carefully crafted darkness of the film's entire look. Of course, as more live-action Turtles films debuted, their visual language began to skew ever closer to the hugely popular films, cutting their effectiveness. The Turtles received updated looks in the recent Michael Bay produced reboot to wildly mixed reactions.
The hero doing the punching was courtesy of a clever design by Joe Simon, who took the concept of the red, white and blue split of the American flag and worked all three colors into the design of Captain America, giving him chain mail in the process to give him a bit of a classic knight design. Few superhero costumes have remained quite as unchanged as Captain America has for nearly eight decades now, with the only changes mostly been adding things like military belts and the like.
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Vartox belongs on this list, not because of his sexy nature, but because of how he was created to be sexy and ultimately failed. Unfortunately, over the years, the sexy nature of his design was lost, and the ridiculous costume and silly look defined the character. His look is also lampooned a bit in his appearance in “Power Girl.” There, he tries to woo Power Girl into helping him repopulate his home world. He dons a black leather speedo and see-thru robe, trying to show how sexy he is. Unlike others on this list who are actual sex symbols, Vartox is here because he was created to be a sex symbol, but fans never really bought into it.
In 1974, Marvel Editor-in-Chief Roy Thomas decided that there should be a Canadian superhero, so he asked Incredible Hulk writer Len Wein to come up with one and either call him the Badger or Wolverine. Wein read up about wolverines and decided to use that name. When the character concept was developed by Wein, Marvel's Art Director, John Romita, was brought in to then give the character a look. Romita essentially designed a costume that made the character look like an animal. That was fine for his first appearance.
In the late 1960s, Marvel wanted to make sure it got control of the name "Captain Marvel" for trademark purposes, so Stan Lee and Gene Colan quickly came up with a character to go with the name. For the costume, creators had him wear a literal Kree captain's uniform, which in this case was a green and white outfit with a little flair to it. It was a decent enough costume for a rank and file character, but it was a weak design for a superhero. Unsurprisingly, the Captain Marvel series was a hard sell for Marvel. Marvel needed to keep it going, though, so the company brought in Roy Thomas and Gil Kane to revamp the series.
Mike Zeck came up with the actual look and it is a stunning piece of design. All black except for the prominent white spider. Rick Leonardi also did some tweaks to the costume and it soon became the most controversial, yet surprisingly popular costume change in comic book history. Fans were aghast at first but then really started to enjoy the new look. Eventually, the design was adapted for the villain Venom, with Spider-Man returning to his classic look. It is popular enough, though, that it still makes occasional comebacks.