Emma Frost is a mutant in Marvel comic books who first appeared on panel in 1980. Originally presented as a villain, she has evolved into a superheroine over the years. Her powers include telepathy and the ability to turn her body into a diamond form, which obviously makes her incredibly durable and also grants her superhuman strength (though she can't use her telepathy whilst in that form).
However, when Wolverine was then chosen as one of the main characters in the All-New, All-Different X-Men to debut in Giant Size X-Men #1, Marvel turned to Gil Kane, who had become a go-to cover artist for Marvel in the mid-1970s, to draw their cover debut. Kane looked at Wolverine's costume and decided to add a cowl to his face mask rather than the whisker look that Romita had on the original costume. Dave Cockrum had drawn the original costume throughout the issue, but after he saw the Kane re-design, he liked it so much that he went back and re-drew it all the way throughout the issue. Almost five decades later, that Romita/Kane design still stands out as Wolverine's most commonly used costume.

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However, when Wolverine was then chosen as one of the main characters in the All-New, All-Different X-Men to debut in Giant Size X-Men #1, Marvel turned to Gil Kane, who had become a go-to cover artist for Marvel in the mid-1970s, to draw their cover debut. Kane looked at Wolverine's costume and decided to add a cowl to his face mask rather than the whisker look that Romita had on the original costume. Dave Cockrum had drawn the original costume throughout the issue, but after he saw the Kane re-design, he liked it so much that he went back and re-drew it all the way throughout the issue. Almost five decades later, that Romita/Kane design still stands out as Wolverine's most commonly used costume. 

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When the Fantastic Four were introduced, Marvel was unsure if it was really prepared to transition from doing science fiction and horror comics to doing superhero comics, so the Fantastic Four originally wore just normal clothes. Even in their second issue, the team is decked out in normal outdoor wear. When the series received a tremendous response from the fans, though, Marvel knew that it had a superhero hit on their hands and so with the third issue, so creators and execs decided to give them costumes. However, they wanted to stick with the basic idea that these were not ordinary superheroes. These were sort of explorers more than traditional superheroes, and as a result, Jack Kirby came up with an awesome sort of utilitarian design for their jumpsuits. Famously, the costumes originally had masks but they decided to drop them.
Jennifer Lawrence, the winner of multiple awards and titles, including an Oscar is a well-known actress for doing challenging yet brilliant roles in the movies. She is also known for her role as Mystique in the X-Men Series. For Jennifer Lawrence to become the hot marvel comics superhero character Mystique, she had some carefully placed prosthetics and complete blue make-up on her otherwise nude body. All three movies in which she played a role of Mystique, was a blockbuster and broke records.

But some female heroes haven’t been so lucky as to get more practical makeovers. Take for example Elizabeth Olsen's cleavage-baring Avengers: Infinity War look, which Olsen says isn't exactly her personal cup of tea for a character wading into battle with Mad Titans. Even she'll admit it's a step up from Wanda's comic book look, but in her words costumes like hers aren't "representing the average woman."
By the end of the 1940s, superheroes had lost a lot of their appeal to the public. National Comics (now DC Comics) went from having dozens of superhero titles to only having a handful. Most of the members of the Justice Society of America fell out of sight in the world of National. Flash and Green Lantern went from appearing in multiple titles to not appearing in any books at all!

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