Comic book artists quite often have the same sort of elements pop up in their costume designs. Jim Lee, for instance, is well known for how much he likes to use collars, either high collars or chokers. One of the all-time great costume designers, Dave Cockrum, used so many sashes on his costume designs that he even ended up drawing a cartoon mocking his own overuse of sashes by having a few of his characters pointing out the similarity in their costumes.
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In the late 1960s, Marvel wanted to make sure it got control of the name "Captain Marvel" for trademark purposes, so Stan Lee and Gene Colan quickly came up with a character to go with the name. For the costume, creators had him wear a literal Kree captain's uniform, which in this case was a green and white outfit with a little flair to it. It was a decent enough costume for a rank and file character, but it was a weak design for a superhero. Unsurprisingly, the Captain Marvel series was a hard sell for Marvel. Marvel needed to keep it going, though, so the company brought in Roy Thomas and Gil Kane to revamp the series.
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By the end of the 1940s, superheroes had lost a lot of their appeal to the public. National Comics (now DC Comics) went from having dozens of superhero titles to only having a handful. Most of the members of the Justice Society of America fell out of sight in the world of National. Flash and Green Lantern went from appearing in multiple titles to not appearing in any books at all!