Part of the appeal of the character was his awesome costume, which was designed by C.C. Beck. Fawcett's attempt to make Captain Marvel different from Superman was to try to work the magic angle more with their character, as Billy Batson says a magic word, "Shazam!" to transform into Captain Marvel, Earth's Mightiest Mortal. As a result, Beck went for a more ornate costume than Superman's, with a lot of flair thrown into the design. Elvis Presley would later mimic a lot of the elements of Captain Marvel's costume for his Las Vegas show outfits. If your superhero costume is cool enough that the King of Rock 'n' Roll works it into his stage outfits, then we think that merits a high spot on this countdown.
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If you have been reading comics since the mid-‘90s, you are probably aware of the (in)famous “Marvel Swimsuit Special” issues. These issues featured the most popular male and female Marvel superheroes in their swimsuits, drawn by some of the best artists in comics. One of the most famous images is that of Colossus getting washed by a few unnamed women, his huge metallic muscles being flexed, with his shorts unzipped. It’s so over-the-top that it’s almost silly.
Years later, with Wolfman and Wein now working for Marvel Comics, Wolfman brought the character to Marvel's Art Director, John Romita, who took Wolfman's original design and adapted it into the character that would be known as Nova. Romita reduced the starbursts on the chest to three and added a bit of a starburst onto the helmet. Using bold, primary colors, the Nova armor design was often the most notable thing about the character for years. Even as other characters took over the identity as the main Nova at Marvel, the costume itself remained the same, as it was near impossible to improve on that basic design of Romita/Wolfman. If/when Nova shows up in the Marvel Cinematic Universe, you can bet that this is the costume we will see.
The costumes and designs for our favorite heroes have changed throughout the years, and while many modern versions of heroes are the best looking of the character, there are some that they just got right from the beginning. There are some that are improved though, and other heroes have so many different costumes, it’s difficult to pick which is the best.