In the late 1960s, Marvel wanted to make sure it got control of the name "Captain Marvel" for trademark purposes, so Stan Lee and Gene Colan quickly came up with a character to go with the name. For the costume, creators had him wear a literal Kree captain's uniform, which in this case was a green and white outfit with a little flair to it. It was a decent enough costume for a rank and file character, but it was a weak design for a superhero. Unsurprisingly, the Captain Marvel series was a hard sell for Marvel. Marvel needed to keep it going, though, so the company brought in Roy Thomas and Gil Kane to revamp the series.
Even Wolverine's lumberjack-meets-cowboy wardrobe has perfectly embodied the character's personality, and while his flannel and distinctive leather jackets might just look like clothes on anyone else, when the elements come together, they scream that this guy is the best there is at what he does. While the recent Days of Future Past film went mostly back to more of the same tactical leather, a deleted scene from last year's The Wolverine finally gave fans a glimpse of what Wolverine's classic duds might have looked like on film, even if, at this point, it amounts to little more than an easter egg.
Pick a random issue of “Witchblade” prior to the last year or so of its run and you’d be hard-pressed to find a cover that didn’t feature the main character sexualized. Obviously, the biggest reason for the sexual nature of the covers is the fact that the character’s costume is basically the most unrealistic armor ever seen. Basically just enough armor to cover her arm, her nipples and only the bare minimum below the belt, Sara Pezzini’s costume is pretty ridiculous. It’s no surprise when most people would define the character based on her appearance than on her actual heroics.

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Characters like Tony Stark and Diana Prince are more than just good looks, however. When you read the adventures of Captain America, you don’t think about how sexy Steve Rogers is. Well, maybe you do, but that’s not all you care about. Unfortunately, for some characters, their appearance trumps most everything else about them. Let’s take a look at eight male and eight female characters in comics who are viewed as being more “hot” than “hero.”
We found out in a hurry after the hit films, Iron Man and Captain America: The First Avenger, that our brand new cinematic heroes were going to need a little help saving the world. That’s why fans were prepared when The Avengers took the world by storm! With a bevy of films under the Marvel Cinematic Universe, this group has become a fan favorite for those watching and wanting to pay homage to them by going in costume. When you can find a friend to go in a Hulk costume or Thor costume we think you’re going to find that your group has the chops to get the job done. And if you have a femme fatale to be the Black Widow? Well, then you’re going to be downright unstoppable in your Marvel costumes!

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Bald-headed Moondragon AKA Heather Douglas - who first appeared in 1973 - is a Marvel character with a complex backstory that involves Thanos, Drax the Destroyer, Mentor and the monks of Shao-Lom. She is an incredibly powerful telepath, a telekinetic, a superb martial artist and is highly skilled in genetics and engineering. She doesn't possess any superhuman durability, however, and often goes up against some of the most powerful beings in Marvel's cosmic hierarchy - and yet she barely wears any clothes.
Emma Frost is a mutant in Marvel comic books who first appeared on panel in 1980. Originally presented as a villain, she has evolved into a superheroine over the years. Her powers include telepathy and the ability to turn her body into a diamond form, which obviously makes her incredibly durable and also grants her superhuman strength (though she can't use her telepathy whilst in that form).
Mike Zeck came up with the actual look and it is a stunning piece of design. All black except for the prominent white spider. Rick Leonardi also did some tweaks to the costume and it soon became the most controversial, yet surprisingly popular costume change in comic book history. Fans were aghast at first but then really started to enjoy the new look. Eventually, the design was adapted for the villain Venom, with Spider-Man returning to his classic look. It is popular enough, though, that it still makes occasional comebacks.

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