In the late 1960s, Marvel wanted to make sure it got control of the name "Captain Marvel" for trademark purposes, so Stan Lee and Gene Colan quickly came up with a character to go with the name. For the costume, creators had him wear a literal Kree captain's uniform, which in this case was a green and white outfit with a little flair to it. It was a decent enough costume for a rank and file character, but it was a weak design for a superhero. Unsurprisingly, the Captain Marvel series was a hard sell for Marvel. Marvel needed to keep it going, though, so the company brought in Roy Thomas and Gil Kane to revamp the series.

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In the late 1960s, Marv Wolfman and Len Wein were two young aspiring comic book creators who self-published their own comic books. In one of them, there was a character named Black Nova, who spun out of one of the stories that they were telling at the time (Wolfman and Wein would trade off issues during their series). They came up with a basic design for the character, including five starbursts on the chest of the character.
Wonder Woman has finally made her debut on the silver screen, and for us, we’re just glad to have her around! There’s no saying what threats could be facing the world, so having the Amazing Amazonian around for backup seems like a good idea. If you’d like to make sure you have an Amazing Amazon of your own to help save the day, we’re sure your girl will be up for playing the part. Just accessorize her signature movie look with the included armbands, gauntlets, and headpiece, and she’ll have the style look that made Princess Diana of Themyscira famous. Let her pose with and give a stunning and stoic look towards the camera. The bad guys won’t stand a chance when your girl is on the DC Comics team!
Silly as it may seem, the 1960's Batman TV show had a lot going for it in the costume department. While Adam West's Batman was less a dark knight than a kind of schlubby guy in tights, Burt Ward's Robin was almost a direct translation of the Boy Wonder's classic look, pixie boots and all. Additionally, Yvonne Craig's flashy, sexy Batgirl defined the character's look in a way that is still felt in modern takes on the costume, where it's common place to inject some purple into Batgirl's palette.
When the Silver Age began, there were two particular types of characters who were seen as really cool that no longer get treated the same way in popular fiction -- scientists and test pilots. Scientists were the heroes of every other science fiction comic book from DC and Marvel in the 1950s and 1960s. Reed Richards being a cool scientist was a totally normal thing at the time. Similarly, test pilot Chuck Yeager was one of the most admired heroes in the United States in the 1950s due to his skills as a test pilot. You need to keep those things in mind when you realize how modeling Hal Jordan after guys like Yeager defined the character so much in the late 1950s.
By the end of the 1940s, superheroes had lost a lot of their appeal to the public. National Comics (now DC Comics) went from having dozens of superhero titles to only having a handful. Most of the members of the Justice Society of America fell out of sight in the world of National. Flash and Green Lantern went from appearing in multiple titles to not appearing in any books at all!

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